Vimeo Description: INFLUENCERS In-depth Series features Steve Stoute, Founder and CEO of Translation, a brand management firm that arranges strategic partnerships between Pop Culture icons (Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake, etc.) and Fortune 500 companies.

In this episode, Steve Stoute discusses the concept of cool, how new cultural codes are redefining traditional corporation communication. He also talks about creating successful collaborations between Artists and Brands.

Not quite about Speed – but Ali was one of the coolest cats around.  Lots of great thoughts in this video about branding, positioning and marketing.  Good piece!

Named one of the Fortune’s 40 under 40 list and inducted into the American Advertising Hall of Achievement (2009), Steve Stoute is one of today’s most influential forces in entertainment marketing.
His client roster includes companies such as Samsung, State Farm, Mc Donald’s, Target, Wrigley’s, HP, P&G and artists such as Lady Gaga and Rihanna (management).​influencersfilm​influencersfilm

music credits:
©Electric Wire Hustle – BBE Records
© Nujabes – Hydeout Productions
© Dj Ezasscul – Digi Crates Records