The 36th Bologna Motor Show, International Motor Show will be held at BolognaFiere from 3 to 11 December 2011 (Thursday, December 1 the press day, Friday, December 2nd day reserved for the press and the business community) and confirms the ‘unique automotive event for the Italian market among the top worldwide. The exhibition celebrates the world of the car to 360°: the latest products for car manufacturers, in-depth analysis on the different issues and different sectors of the automotive market, in particular those related to sustainable mobility and innovation, with the dynamic part test drive the visitors on eight outdoor areas and the best of motor sport, with competitions and performances that will run on pure adrenaline of the Mobil 1 Arena, as the pit stop of the Scuderia Ferrari Formula One or the Garnier Fructis Bettega Memorial.
Besides the confirmation of Electric City ‘powered by Enel’, an initiative dedicated to the field of electric-powered car that debuted in the last edition of the Fair, Motor Show in 2011 there will be a focus on technological innovation, with the onset of Innovation Hall ‘powered by Motorways for Italy’, and themed pavilions dedicated to the cars that made motoring history with Icon Cars, a true exhibition of vintage cars, supercars and luxury with Luxury Time, which has as its media partner of Monsieur and the magazine brings together the most prestigious car brands in the segment top of the range combined with a section of Haute Horlogerie. Among the events that are renewed, there is also the one with Paddock Show ‘powered by Doctor Glass’, an initiative that gives life to the audience the experience of a walkabout in the paddock and has as its media partners La Gazzetta dello Sport.
An ever wider to involve the audience that for years determine the success of the Bologna Motor Show, appreciating the formula and the ability to be in step with the times and the market.