Hyundai found an exceptionally creative way to showcase the new Genesis. In “A Message to Space” their team sent young Stephanie’s special message to her father, who just happens to be in outer space. Her Dad is part of NASA’s Expedition 42, so a banner in the backyard or crop circles wouldn’t do the trick. In order for the astronaut to see the message from the International Space Station, it would have to be 5.55 square kilometres. The best place was the Delamar Dry Lake, Nevada and eleven Hyundai Genesis cars driven with perfect synchronicity. Here’s the video and don’t forget to check out the behind-the-scenes which explains how this feat was accomplished. Well done, Hyundai!