What did it take to tell The BMW Concept Ninety Story? Executive producer Andy Bell, director Jonny Zeller, and motorcycle designers Roland Sands (Roland Sands Design) and Ola Stengard (BMW Motorrad) discuss the project in-depth, touching on the creative and practical challenges of both the design and filming process.

90 years of BMW Motorrad – 40 years of a BMW Motorrad design icon. To mark these anniversaries, BMW Motorrad presents a very special new machine: the BMW Concept Ninety, on show at the Concorso d’Eleganza Villa d’Este 2013. In collaboration with the customer bike company “Roland Sands Design”, the BMW Motorrad Design Team has created an exclusive homage to the BMW R 90 S.

Watch the BMW Concept 90 Story: