I think that this ad for RAM Trucks was by far, the winner of the 2013 Superbowl ad rotation. There was no in between in this commercial. Either you were going to love it or hate it and the American public was hungering for a “voice” that better represented what many of us feel today….our roots. Everyone in our house loved it.

I even commented that it was incredible that the commercial was not “leaked” to the internet. There was no hype, no anticipation….just pure, from the gut imagery. A voice, a message that for many….we are needing to hear.

I also commented that I wish I could have watched the creative team see this vision go “live” to the millions watching the Superbowl to have not a head turn away, a bathroom break happen, complete attention. At least that’s what happened at our house. Either it would be hands down the best ad of the 2013 Superbowl or fall so flat that there was no in between¬† Kudos to the team for the “surprise factor” of the best ad I have seen in many, many years.

What do you My Life at Speed fans think of this commercial?? I would welcome comments. CNaz.

The YouTube description and to quote Paul Harvey:

And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer.

God said, “I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.” So God made a farmer.

God said, “I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,’Maybe next year,’ I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours.” So God made the farmer.

God said, “I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark.”

It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk, . Somebody who’d bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. “So God made a farmer.”