12 Sep

“24 Hours: A Matter of Seconds”: Michelin x Audi at Le Mans

YouTube Description: Catch never-before-seen backstage footage of Le Mans 2013. Culminating from 364 days of preparation, it all comes down to the last-minute decisions that could change the race. As the drama unfolds, witness each nerve-racking second through the eyes of Audi’s drivers Allan McNish, Tom Kristensen, Benoit Tréluyer.


How do Michelin technical advisors support victorious racing teams like Audi in real-time? How do they react when the weather is this unpredictable? Should the e-tron quattro, TS030 Hybrid and 911 RSR change for slicks if the rain stops?

You can taste the atmosphere, feel the mounting pressure. Relive it now.

Created and produced by TBWA\Paris / Else Prod / Caporal
Director : Jérôme Raynaud
First Camera Assistant : Nicolas Deblonde
Sound Engineer : Olivier Pioda
Editing : Maël Lenoir
Original music by : Zeus – Title : Tire Fire
Images Sources : ACO / StarProd.com

Special Thanks to : Eva-Maria Veith — Audi Sport / StarProd / Adrien Perrier-Cussac / Olivier Vialle

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