As the Vice President of Design for the Piaggio Group, Miguel Galluzzi has been tasked with re-inventing the oldest continuously operating motorcycle company in the world — Italy’s Moto Guzzi. But how do you take a brand with a huge history and a thin present into the 21st century? Luckily, it’s not the first time Galluzzi has been faced with such a monumental task, back in the early ’90s he envisioned a future not just for Ducati, but for practical fun motorcycles as a whole when he conjured up a little bike known as the Monster.
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