In 60 Seconds – Capturing The Great American Road Trip.

This is a piece for Wrangler jeans that has a great retro vibe and is just a good “feels right” Friday kinda piece. I am off shooting all night for the next two days – so have a great weekend and enjoy My Life at Speed. GT.

From the producer: For this piece I got to work with the legendary photographer Christopher Ferguson. For this collaborative piece we really wanted to capture the feeling of the great American road trip. Shot on the Canon 5DMkII with mostly a Zeiss 50mm 1.4 this was an exercise in seizing the moment. It was shot in conjunction with a still photo shoot that Chris was handling and the live action moments were often stolen as the shutter from his camera stopped firing. This stills and video collaboration definitely had it’s challenges, but I managed to build a good rapport with the models and was able to direct them through some live action sequences in order to get the shots that I needed for the edit.

This was such a fast paced shoot and the only gear I had was a Zacuto Z-finder 3x with pro anti fog and a Zacuto Target Shooter. The anti fog eyepiece was an absolute gem working in very humid conditions for this shoot.

Color Graded using Red Giant Software’s Colorista II

The music went through a few variations before landing on this fantastic track from The SnowDroppers called “Do The Stomp”.

Shot, Directed and Edited by Mick Jones @ LitUp Digital
Producer/Photographer: Christopher Ferguson @ Summer Winter