Hot Wheels Design Studio

Vimeo Description: A recent voyage to El Segundo, California, brought us to the doors of the Mattel headquarters. Inside, we were given the chance to take a behind-the-scenes look at the Hot Wheels design studio, and spent some time with the head of design. We learned all about the brand’s design ethos, new products and the never-ending joys of being a toy designer. Also on show was the brand’s latest Car Maker product, which gives you the chance to mold custom Hot Wheels at home.